Most smart ad agencies will tell you that SEO isn't technically marketing, but the line between them is thin. Especially if you consider if your SEO is done right, it makes a tremendous boost to your marketing efforts - and vice versa! In fact, a good SEO campaign with a good marketing effort can be one of the best ways for a urology practice to increase the awareness, size or profitablility of their services.
It's all about keywords, right? Well, yes and no.
Finding and choosing the most effective keywords have a lot to do with how you show up when people search for you or your services online. Many urology based keywords can be expensive to bid for and consistantly win. However, you don't have to always buy all of the most expensive urology keywords to still get outstanding results (and we have the case studies for clients on budgets of every level) to prove it.
There are so many other factors that can make a difference, such as how and where you use those keywords or even other online marketing tools that don't use keywords. And just when you think you have it solved, Google and Bing will go and change how they rate and promote everyone. Let us show you some of those tools that don't need to be updated every day, week or even month. We can help you get the most out of whatever SEO campaign you're doing right now.
Unfortunately, determining a good SEO budget for urologists is not a plug in the numbers and get an answer type of formula. There’s not an across the board type answer or rule either. If you hear that from someone, you should really call us. We’ll show you why that would probably make no sense for you. Here's the short version - finding the right budget for your practice to come up on page one really comes down to three factors:
Questions that go into determining the right SEO budget for any urology practice.
Beyond SEO, other forms of advertising and marketing may be effective as well. These can include social media including Facebook and Twitter, specific SEO tied into online banner advertising and your website, practice and urologist listings and directories, radio and even television commercials just to list a few. There’s a right mix for every urologist or urology practice and everyone’s mix will be different based on their needs, budgets and goals.
If you would like to learn more about how to create the most effective SEO campaigns for your urology practice, or any other type of marketing or advertising for that matter, click the contact form button below. We’d be happy to discuss it with you for free. Some of the Urology groups we’ve worked with began with a simple SWOT analysis to find out where their best first steps (and affordable budgets) would start. Other practices we've worked with had campaigns that merely needed stronger, more effective creative executions. Many just want to chat over the phone to get some ideas - and we're great with that too. In any case, we're happy to provide whatever help we can, in whatever budget fits best for you.
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Ten years running, Mentum has specialized in healthcare marketing. But they also have strong vitals in other areas like food, beverages and education as well.