pete griffith - founder/president of mentum


    but also...


    Founder / Editor

    Two Views LLC - Naperville, Illinois 2007-present
    Two-Views.com is an educational website that presents two different views of healthcare topics focus primarily on radiology procedures. Over two million users tota, averaging 60,000 unique users a month.

    Ad Hoc Professor on occasion

    Roosevelt University - Chicago, Illinois 2000-present
    Teaching marketing and brand courses in undergraduate and graduate student programs as needed.

    but before that...


VP / Creative Director

Element79 - Chicago, Illinois 2004-2007
As part of the leadership team, I lead numerous creative and production teams doing award winning work for national clients such as Tropicana, Long John Silver’s and local clients like Central DuPage Hospital. All of which proved to influence record sales and awareness scores.

Executive Creative Director

Point B Communications - Chicago, Illinois 2003-2004
Lead and helped increase staff of 30. Won 5 new accounts increasing revenue 25%. Clients included Marriott (Regional and field), Keystone and Gemstone Resorts, Kimpton Hotels, Chicago Children’s Choir and Jill Prescott Culinary School.

VP / Creative Director

J. Walter Thompson Worldwide – Chicago, Illinois 1997–2002
Selected for JWT National Leadership committee and helped lead JWT North American Leadership Summit. Created International and National award winning campaigns for Foster’s Beer, Kraft Brands, Nabisco and Ritz Crackers, Partnership for a Drug Free America, Princess Cruise Lines, Chicago Ad Federation and Pfizer.

Associate Creative Director

Campbell-Mithun-Esty Worldwide – Minneapolis, Minnesota – 1989–1991/1993–1997
Returned to agency after first working there from 1989 -1991 and established award winning, effective campaigns for Andersen Windows, US West Communications, Toro Company, Healthy Choice Foods, Land O’Lakes, The National Easter Seal Society, United Way, 3M, Dow Brands, Baker’s Square, Gerber, Ocean Spray and Lawn Boy.

Senior Art Director

DDB Needham Worldwide – Chicago, Illinois – 1991–1993
Part of team that won creative awards on campaigns for Bud Light, Anheuser-Busch theme parks, McDonald’s, Wilson Sporting Goods, Audi and Porsche in Germany.


CREATIVE AWARDS

Adweek’s Best, The Addys, American Advertising Awards, An Emmy, Archive Magazine, Art Direction Magazine, British Art Directors Annual (gold), Clio (finalists), The Chicago Show, Creativity, The Effies (gold & bronze), The Minneapolis Show, Mobius, The New York Festivals (gold, silver & bronze), Print Magazine, U.S. Ad Review


EDUCATION

Minneapolis College of Art & Design - Minneapolis, Minnesota
B.F.A. Advertising & Design - 1985-1989


clients past and present



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mentum

Ten years running, Mentum has specialized in healthcare marketing. But they also have strong vitals in other areas like food, beverages and education as well.

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3840 Cadella Circle
Naperville, IL 60564-9552, US
P: (630) 862-9747

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