for Ritz Crackers
Most everyone has a box of Ritz Crackers in their cupboard. But that's the problem - they just sit there. Momentum was needed to remind people that just about any time is a good time for a Ritz. Our 'Nothing Fitz Like A Ritz' campain provided eating reminders throughout the day. The result translated in to monsterous increase in sales. Boxes were coming out of the cupboard and then in effect, flying off of the grocery store shelves. So much so as to equal almost a $3M increase in sales.
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