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Pucker Purple Haze Ad


for Pucker Vodka

Take the momentum behind Pucker as a mixer and make it the first thought when making or choosing a drink. That direction takes some vibrant thinking. But it was a natural extention for the bright colors it was also known for

This print and online campaign turned the tables with it's bold, brash attitude - a perfect match for the people who use it. No longer a second thought, no longer simply a mixer, Pucker becomes the first choice to build a drink, or an evening around.

Other examples:

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