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Kraft Miracle Whip ad


for Kraft Miracle Whip & Starkist Tuna

Kraft wanted to gather sales momentum by combining the equity of two well known brands. A tuna sandwich just isn't a tuna sandwich without Starkist Tuna and the tangy zip of Miracle Whip and this campaign helped slather that delicious thought into consumer's minds. In this case, one brand plus another brand equalled a dramatic increase in sales for both.