machomentum

for International Trucks and WorkStar Engines

Sometimes the most important way to create momentum with your customer base is to make sure you talk in their language. For Internationa Trucks, it was vital that the advertising reflected the no-nonsense, tough as nails mentality associated with the jobs these trucks are asked to perform.

Terse and powerful headlines, combined with rugged, bold photography was the winning formula in this International Truck and WorkStar engine print campaign.

Other examples:

<< Print Ad - 'Age'
<< Print Ad - 'Call of Duty'
<< Print Ad - 'Quicker to Ask'
<< Print Ad - 'Rock Solid'
<< Print Ad - 'Sampson'
<< Print Ad - 'Submission'
<< Print Ad - 'WorkStar'