Find Your Mentum

aussiementum

for Foster's Beer

Getting beer drinkers to associate with the healthy, laid-back, down under lifestyle of Austrailia was the right momentum for Foster's Beer. When the beverage landscape was all about pretencous micro-brews vs. blue-collar brews, we helped position Foster's here in America as a refreshing alternative that both groups could enjoy.

Television, print and outdoor were produced and the effect was substantial in both sales and with the sales force.

Other examples:

<< Print Ad - 'Felon'
<< Print Ad - 'Oil Can'
<< Print Ad - 'Thirst'
<< Television Commercial - 'Last Drop'
<< Television Commercial - 'Organ Donor'
<< Television Commercial - 'Wedding'
<< Television Commercial - 'Stopping Traffic'