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Foster's Felons Ad


for Foster's Beer

Getting beer drinkers to associate with the healthy, laid-back, down under lifestyle of Austrailia was the right momentum for Foster's Beer. When the beverage landscape was all about pretencous micro-brews vs. blue-collar brews, we helped position Foster's here in America as a refreshing alternative that both groups could enjoy.

Television, print and outdoor were produced and the effect was substantial in both sales and with the sales force.

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