for AquaTerra Seafood Bar
Ask any restaurateur. If you can’t do a healthy weekday business, you better do a mind-blowing weekend business or, sadly, you’re out of business.
Centering the campaign around AquaTerra’s massive seafood and oyster bar, a print campaign created a relaxed, fun tone and attitude that people could look forward to experiencing the moment they arrived.
An extremely geographically targeted print and online saturating media buy in local and nearby areas provided constant reminders of a better tasting, more relaxed way to spend a weekday evening.
Suddenly, Mondays through Thursdays weren’t as barren as the California desert and AquaTerra became the weekday spot to go to.