Quality online information for radiology tests like mammography, CTs and MRIs is generally very sketchy and overly so clinical, making searching for it frustrating and confusing.
Create an easy-to-find source, that provides answers to any and all questions regarding radiology tests.
A super easy-to-relate-to, single source website explaining what people really want to know about their next radiology test, presented in the way people actually talk about it.
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Ten years running, Mentum has specialized in healthcare marketing. But they also have strong vitals in other areas like food, beverages and education as well.