A mid-sized senior living facility was seeing a decline in application requests compared to the results during their first years of operation.
Find a way to overcome the barriers of emotions families have that are reluctant to put their parent into a ‘nursing home’.
An honest, heartfelt campaign refocused on the true decision-makers - their children.
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Ten years running, Mentum has specialized in healthcare marketing. But they also have strong vitals in other areas like food, beverages and education as well.