empathy motivated applications




background


A mid-sized senior living facility was seeing a decline in application requests compared to the results during their first years of operation.


challenge


Find a way to overcome the barriers of emotions families have that are reluctant to put their parent into a ‘nursing home’.


solution


An honest, heartfelt campaign refocused on the true decision-makers - their children.





results


The goal of increased applications was met, with the added benefits of maintaining 83% capacity, plus measurable improvement of staff morale long after the campaign’s end.



case studies in healthcare


anger apathy fear distrust frustration embarrassment


clients past and present



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how do people feel about your brand?


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Let's start!





mentum

Ten years running, Mentum has specialized in healthcare marketing. But they also have strong vitals in other areas like food, beverages and education as well.

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