humor turned loss into profit




background


A relatively large and healthy Urology practice was given notice they were to lose 19% of their referrals from a partnering physician group recently acquired by a competing company.


challenge


Fill the void from the impending loss of referrals, as well as hold back the new and larger competitor, all while talking about topics nobody wants to talk about.


solution


A humorous rebranding campaign, presented consistently in an unabashedly open manner, refocused the message for patients to book their appointments directly.





results


A turnaround gain of 40% in billings, far exceeding the loss in revenue anticipated by the loss of referrals, with the outlook of long-term, independent growth.



case studies in healthcare


anger apathy fear distrust frustration embarrassment


clients past and present



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Ten years running, Mentum has specialized in healthcare marketing. But they also have strong vitals in other areas like food, beverages and education as well.

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