case studies in healthcare


anger

Calmness rebuilt doctors' reputations

The abundance of angry, misleading or even false online reviews were damaging doctors' reputations - creating internal stress and loss of business.

apathy

Caring re-established a brand's loyalty

A community-based health system, long entrenched in the blue-collar suburbs of Chicago, was losing patients to new competitors encroaching in on their territory.

fear

Empathy motivated resident applications

A mid-sized senior living facility was seeing a decline in application requests compared to the results during their first years of operation.

distrust

Surprise sparked a practice's solidarity

A multi-discipline medical practice of 500+ employees had grown substantially by acquiring other doctor groups but found their overall revenue did not keep up with their growth.

frustration

Wonder created 3 million clicks

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embarrassment

Humor turned loss into profit

A relatively large and healthy Urology practice was given notice they were to lose 19% of their referrals from a partnering physician group recently acquired by a competing company.

clients past and present



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